Healing the world… one campaign at a time!
If there is one thing the world needs more than money, it is acceptance. Acceptance of those who can’t speak, hear, or comprehend. Shunning stereotypes around disability is the need of the hour, and as human beings, if we don’t take stock of the situation now, we are headed for utter doom and despair. There are several institutions and government-led bodies that deliberate over such issues, but India has a long way to go in making a difference that truly lasts.
With that being said, 2017 has been a pivotal year for MBCN, as it has led two distinguished campaigns revolving around World Disability Day and sign language. Both campaigns have not just highlighted the pressing issues at hand regarding disability, but have also educated the masses and raised awareness in a way that has had lasting effects.
Let’s start with #ConnectingSigns
This was an initiative by The Ponty Chadha Foundation, which not just taught the masses about sign language and its importance in society, but has also made people realise that specially-abled children, despite their disabilities, have numerous talents and skills that can shape the world in a wonderful and meaningful way.
The MBCN teachers and students went to several institutions and local eateries to share important knowledge on sign language, and taught different gestures, all of which were truly enlightening.
What really topped it all, was the Indian national anthem in sign language, which garnered 2,144,759 views on Facebook, besides reaching 9,664,507 viewers. In addition this, there were 25,000+ shares that really got the ball rolling in the right direction for the overall purpose of this campaign. In a nutshell, many hearts were touched on virtual as well as off-line platforms.
This World Disability Day, the teachers and students at MBCN were on a mission to raise awareness about differently-abled kids, as they went about spreading their messages and thoughts across 100 schools in Noida. Besides generating hope to build a greater understanding around disability, the initiative gave way to open minds and positive attitudes.
Building a child’s self-esteem and self-worth is of paramount importance, especially when it comes to children with disability. Such children have so much to offer, but our regressive ways fail to take this into consideration. According to MBCN teachers, a loving and generous attitude is not just curtailed to the school space, but must be practiced at home too.
Through the #BeyondDisability campaign, the MBCN teachers managed to reach 100,000 students, and instill the power of positivity and love in all.